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ICFTN MICRO-LEARNING: The Power of Metaphors - Learn How to Interpret Metaphors for Greater Coaching Impact.

October 30, 2020
12:00 PM CDT - 1:00 PM CDT
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Zoom Webinar (Login info provided after registration. Also sent to registrants within 24 hours of event.)


This micro-learning session is $5 for ICFTN Members and $10 for Non-Members - registration is required.

ABOUT THE WEBINAR: The Power of Metaphors - Learn How to Interpret Metaphors for Greater Coaching Impact.

How many times have you heard your clients say “I know there is a light at the end of the tunnel” or “I don’t want to win the battle and lose the war”? How many times have you heard it as more than a metaphor and as an invitation to explore how your client thinks? Or how many times have you offered up a metaphor intentionally or unintentionally to support your client?

In this session we will discuss the following:

  • What are metaphors and what is their purpose?

  • Why are metaphors effective (both scientifically and intuitively)?

  • How can we leverage metaphors as coaches?

We will also break into small groups for a bit of practical work and end with what we can do differently to be more effective as coaches.

1 Core Compentency + 1 Resource Development CCEs

ABOUT THE PRESENTER: Laurie Stulberg Macnair

Laurie Stulberg Macnair Laurie Stulberg Macnair, MBA in supply chain and MS in business analytics, brings expertise as an academic, management consultant, and corporate executive. While at the University of Tennessee, she was an instructor in business statistics and logistics; as a management consultant, she has worked with dozens of manufacturing and consumer goods organizations in the implementation of metrics-based systems focused on improving processes and strategic planning. She spent nine years at Radio Systems Corporation/PetSafe leading its human resources efforts, call center operations, and one of its profit-and-loss business units. She most recently served as the Chief People Officer for KaTom Restaurant Equipment in Kodak before returning to the consulting world as an executive and development coach. She serves as a Leadership Development Coach for all of the Executive MBA programs as well as special Leadership Academies at the University of Tennessee Knoxville in the Haslam Business School. She is currently studying Presence Based Coaching with Doug Silsbee and focusing on development coaching. Laurie has served on several non-profit boards including Girls Inc. of the Tennessee Valley, STAR, Boys and Girls Club of the Tennessee Valley, Akima, Knoxville Symphony League and Zoo Knoxville Circle of Friends. She is also a member of the University of Tennessee Chancellor's Associates. She and her husband have two children, five greyhounds and one cat. 


$5.00 Member Ticket